Extensive industry experience creating and leading user-centered design initiatives for consumer products. Expertise in UI / UX design, information architecture, accessibility, and prototyping. Open-minded team leader, always open to feedback. Known for fostering collaboration across cross-functional teams and bridging the gap between design and development to deliver results.
These are some of the incredible clients I’ve had the privilege of working with over the years.
"I had the pleasure of working with Aaron on many projects, and he is one of the most talented User Experience (UX) professionals I’ve worked with. Aaron has a unique talent for translating complex work flows into intuitive and user-friendly solutions. His ability to understand both the user’s needs and the business goals is outstanding, making his work truly impactful for project success. Aaron is a great team player, always open to feedback and willing to collaborate with stakeholders, developers, and other designers."
"Aaron and I collaborated to completely redesign our company website. It's refreshing to work with an expert who brings great alternatives for content strategies, technical solutions, graphic design, user navigation and more. The resulting site exceeded my requirements for ease of management, brand evolution, and customer engagement."
"I have had the privilege of working with Aaron for the past 10 years. He possess a deep understanding of user-centered design principles and an innate ability to translate complex concepts into intuitive and engaging user experiences.
Aaron's attention to detail and innovative thinking set him apart, and he has always been proactive in seeking feedback and iterating on designs to enhance user satisfaction. Aaron is a true team player, he fosters collaboration across departments, bridging the gap between design and development with ease. His positive attitude and open-minded approach make working with him a pleasure."
"For almost 2 decades, Aaron has been our-go-to Rock Star UI/IX designer and Web developer, who brings us peace of mind."
"Aaron has been an incredible asset to our team over the last five years. His deep understanding of great design, web development, UX, and WordPress best practices has significantly improved our website's performance and traffic. He collaborates seamlessly, always bringing creative solutions and problem-solving skills to the table. We couldn't be happier with the results Aaron has delivered!"
"I had the pleasure of working with Aaron at Thomson Reuters. Aaron is a designer who not only is extremely skilled but has the ability to listen to feedback and needs of the product and translate them into design improvements. Whether it was a complete product redesign, addressing accessibility challenges, or designing new features Aaron was up for the challenge. Aaron was an asset to the product team and I recommend him as a designer and product partner."
I have an extensive background in UI/UX design, research, and accessibility for software products (mobile and desktop), ranging from tech, healthcare, e-commerce, to government agencies.
Presenting case studies can be a challenge, between NDAs, and the fact that an online case study is only a small quick glipse of a project that may have encompased months or years of work across multiple teams. This being said, if you have any questions, or would like to know more, let’s chat, I would love to present my case studies via Zoom or in person.
GotSport (GotSoccer) is the leading provider of soccer software in the USA. They have been developing tools to help get players on the field since 1996, and help make things simple and easy for the sports community.
Fraud Detect utilizes expert machine-learning technology for government programs in Healthcare, SNAP, and Unemployment. Fraud Detect identified $50 million in overpayments, which led to $18.7 million in recoveries by Medicaid Inspector General.
DHCS provides Californians with access to affordable, integrated, high-quality health care, including medical, dental, mental health, substance use treatment services and long-term care. DHCS funds health care services for more than 15.4 million Medi-Cal beneficiaries.
Here are a few of my recent personal projects in UI/UX design and front-end development.
Sunsweet Ingredients are produced by Sunsweet Growers Inc., a grower-owned cooperative founded in the valleys of Northern California in 1917. This project involved a complete redesign from the ground up, with a focus on accessibility. I led the process from wireframing and visual design to developing a custom, responsive, mobile-friendly WordPress theme. The website launched successfully across USA, Japanese, and Korean markets.
STAR Fine Foods is the #1 selling brand of olive oil, wine vinegar and Spanish green olives in retail grocery stores in the Western United States and growing in distribution in the rest of the US. I led the user experience design, including wireframes and the sitemap, and collaborated with a visual designer on the overall design. The new site was built in WordPress to br mobile-friendly, utilizing Advanced Custom Fields and the Foundation framework for flexibility and responsiveness.
Trimark delivers end-to-end solutions that utility-scale power generation resources need to participate in the energy market, effectively control generation, and maximize revenue. I collaborated with Trimark on content strategy, and guided them through page flows, user journeys, sitemap, and wireframes. I also handled the visual design and developed the website using WordPress, the Foundation Framework, jQuery, and HTML5 to ensure mobile-friendliness and meet accessibility standards.
